'Paranormal Activity' breaks 'Witch' record


'Paranormal Activity' breaks 'Witch' record

Posted by SexiVixxEN 23 days ago


Paranormal Activity has surpassed The Blair Witch Project to become the most profitable movie ever made.

The film, directed by Oren Peli on a budget of $15,000 (£9,059), beat Saw VI to top the US box office last weekend and grossed $62.4m (£37.9m) in its fifth week on release.

It has now made $65.1m (£39.5m) and has reaped a 433,900% return on its initial investment for Paramount Studios, The Wrap reports.

In comparison, 1999's The Blair Witch Project was made for $60,000 (£36,484) and recouped 414,233% for Artisan Entertainment.

Paramount has spent less than $10m (£6m) on its promotion and the horror film has expanded its initial opening at 12 cinemas to a total of 1,945 for this coming weekend.

"Everybody else thought we should be going faster than we were," said the studio's executive VP of distribution Don Harris. "But I thought we were doing a pretty good job of seeding the ground as we went."

Paramount recently announced that it is considering making a sequel to the surprise hit movie.

Paranormal Activity will open in the UK on November 25.
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  • ohitsjamie
    I can't believe people are in love with this movie. It's quite disappointing! Too much hype, not enough follow-through. Everyone in the theater I was in was basically laughing. That Micah guy is cute though :)
    posted by ohitsjamie 21 days ago